episode twenty-three

Creating Innovative Solutions – George Bilbrey

episode twenty-three

I’ve come to realize that creating innovative solutions requires a detailed understanding of the desired end-to-end customer journey. Then, you build the team, process, and product to deliver on the innovative solution.

Our next guest, George Bilbrey, is driven by creating innovative solutions to critical  business challenges. George has started and scaled new businesses twice, brought new product categories to market four times, and developed business processes multiple times to solve challenges where the current solution was lacking.

 

episode twenty-three

George Bilbrey truly understands how to create innovative solutions and scale businesses. Today, he shares his insights that can only be learned through experience.

the guest

Our next guest, George Bilbrey, is driven by creating innovative solutions to critical  business challenges. George has started and scaled new businesses twice, brought new product categories to market four times, and developed business processes multiple times to solve challenges where the current solution was lacking.

George graduated from Duke – Cum Laude in Economics. Then, he received his MBA  from the University of North Carolina. From there, he was a partner in the telecommunications group at Mercer Management Consulting. George went on to  become the founder of the industry’s first deliverability service provider, Assurance System, which merged with Return Path in 2003.

Return Path scaled to $100 million in revenue and was sold to Validity in 2019. Now, George is taking on a new challenge and becoming the CEO of Signpost, a CRM and marketing automation provider.

YOU MAY LIKE